I created these designs for young people who aren’t afraid to stand out in a crowd. The aim was to make a range of fabrics that would be used for co-ords, bodysuits, swimwear and gym wear. These designs are not for any particular season, as they work well for festival season, summer holidays and all-year-round gym wear. The collection is more about the person wearing it, than the season to wear it.
My fundamental inspiration was the person I was designing these for. They are respectful of traditions and structure, but march to the beat of their own drum. I interperatated this person by using the basic ideas of traditional Japanese block printing and combining it with organic, unplanned shapes and splatters of paint to create a wild, clean mess. I went for bright and bold colour schemes which really enhanced the splatters.
The designs are a combination of digital drawings and hand paintings, which were finalised in Photoshop and Illustrator.
This fashion collection is versatile and unique with loads of attitude.