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I created these designs for young people who aren’t afraid to stand out in a crowd. The aim was to make a range of fabrics that would be used for co-ords, bodysuits, swimwear and gym wear. These designs are not for any particular season, as they work well for festival season, summer holidays and all-year-round gym wear. The collection is more about the person wearing it, than the season to wear it.
My fundamental inspiration was the person I was designing these for. They are respectful of traditions and structure, but march to the beat of their own drum. I interperatated this person by using the basic ideas of traditional Japanese block printing and combining it with organic, unplanned shapes and splatters of paint to create a wild, clean mess. I went for bright and bold colour schemes which really enhanced the splatters.
The designs are a combination of digital drawings and hand paintings, which were finalised in Photoshop and Illustrator.
This fashion collection is versatile and unique with loads of attitude.
Below are my CADs and print designs